Trump Place Apartment Complex Removes Donald Trump’s Name

Trump Place

Trump Place

After much protest, Trump Place residents were able to take the name of Donald Trump off their building. Trump branded building has been under high security due to terrorist threats since the election. The residents of the building created a petition, which gained over-whelming support.

Huffington Post Reports: Workers were seen taking down the big gold “Trump Place” letters from one of the three buildings on the Upper West Side of Manhattan Wednesday morning.The “Dump the Trump Name” petition, while not confirmed as the direct cause of the change, gathered 677 signatures after it was launched about a month ago.

Workers remove Trump signage from 180 Riverside Blvd. on Manhattan's upper west side November 16, 2016 in New York.  President-elect Donald Trump's name will be taken off the three luxury buildings at Trump Place after tenants signed a petition saying they did not want their home associated with the president-elect. / AFP / Bryan R. Smith        (Photo credit should read BRYAN R. SMITH/AFP/Getty Images)
Workers remove Trump signage from 180 Riverside Blvd. on Manhattan’s upper west side November 16, 2016 in New York.
President-elect Donald Trump’s name will be taken off the three luxury buildings at Trump Place after tenants signed a petition saying they did not want their home associated with the president-elect. / AFP / Bryan R. Smith (Photo credit should read BRYAN R. SMITH/AFP/Getty Images)

“It’s nuts that we’re now living in a place that is advertising values that none of us believe in,” petition co-author Linda Gottlieb told CNBC. The petition cited Trump’s “appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying,” that the name insults many of the minorities and immigrants who work in the building, and that the naming deal increases Trump’s net worth.

The three buildings were under contract to bear Trump’s name for a time, but that contract has ended, according to Marty McKenna, a spokesman for the buildings’ landlord, Equity Residential. The buildings will now be called simply by their Riverside Drive street addresses instead.

“Assuming a more neutral building identity will appeal to all current and future residents,” McKenna told HuffPost.

The Trump Organization likewise told Bloomberg the name change was simply the enforcing of a pre-existing agreement.